Will they, won’t they?
We get it, the news on reopening has been hard to trust, but we want to make sure you’re ready in good time, especially when it comes to your listing on our website. From a checklist to top tips, check out our recommendations for getting your venue ready for reopening on DesignMyNight.
☀️ OUTDOOR SPACES AND DINING ☀️
Previous lockdowns have had hospitality leaning heavily on outdoor dining, with ‘outdoor restaurants’ one of our most popular pages in Q4 of 2020. 2021 is set to be no different. With that in mind, we’ve added brand new outdoor types to all of our websites. Haven’t updated your outdoor spaces on our website in a while? Find these in the ‘features’ tab. Haven’t asked us about our marketing for outdoor venues recently? We’ve got plenty of new pages for this too, so don’t be shy in chasing us.
New outdoor search options include:
- By the water.
- Outdoor dining.
- Headed outdoor space.
✔️ YOUR COVID OPENING STATUS ON DESIGNMYNIGHT ✔️
Still closed? Offering collection/delivery? Bookings available, ready to go for a potential Easter opening? We’ve added a traffic light system to DesignMyNight to let users know when they can book in with you. Go ahead and get yours updated, simply head to ‘features’ on your page, and find the ‘Covid-19 Opening Status’ dropdown.
🍔 UPDATING MENUS AND ADDING OFFERS 🍔
It sounds simple, but menus and offers are some of the most overlooked updates on DesignMyNight. Not only does our offers search help users find the best deals in their area (including yours), menus help our users convert in to a booking quicker than those on venues without them. Head to your page to add your most recent deals, and menu files.
🍴 CHECK YOUR BOOKING TYPES, AND IF THEY’RE OPEN ON DMN 🍴
With 100,000s of visits a day, you can count on great booking opportunities on DesignMyNight. Haven’t checked your booking availabilty on DMN recently, or don’t even have your bookings open on our website yet? Check in and let us know if you need anything changed.
📗 HOW ARE YOU KEEPING PEOPLE SAFE? 📗
Following an audience survey last year, our users noted that understanding how a venue is keeping guests covid-safe would help them make a booking quicker. So how can you do this? Feel free to add comms to your DesignMyNight page, noting any changes to your venue, and any new safety measures you have in place, such as hand sanitiser stations, outdoor dining and more.
🥂 YOUR DESCRIPTION 🥂
Your venue description is a crucial piece of information on DesignMyNight. It can help conversions, help users get to know you better, and relay important information, from your food offering and recent offers to what your interiors are like. Haven’t updated yours in a while? Head to your venue admin, and tell our users a little more about you. While your venue description needs to be unique and informative, and can’t be copied directly from your website, it’s a great marketing tool that we encourage you to have fun with. Need a hand? We can also offer content writing services for a small fee.
🙁 STILL DON’T HAVE A PUBLIC PAGE ON DESIGNMYNIGHT? 🙁
With over 4,000 UK venues already live, we’d love for you to join us. Our CSM team are on hand to help you know more about their services, getting listed and getting public on DesignMyNight, including the benefits around our marketing options (don’t forget to ask us about those) and taking bookings on our site. Feel free to email them on firstname.lastname@example.org for more information.
Love, Team Collins x