Collins has launched a partnership with Google to implement the Reserve with Google product.

This allows your potential customers to book directly from your Google Listing and Google Maps. The customer never needs to leave Google to make the booking and the confirmed booking then goes straight into your Collins system, like any other booking.

Why are we so excited about this? The Reserve with Google mantra is about converting your customers extremely quickly compared with someone googling your venue > landing on your site > finding reservations section > making a booking. Think of it similar to the Amazon “Buy Now” philosophy where you just buy with a click without further thought needed. It also allows customers to search and book your venue in Google Maps, which is great for on-the-go, last minute bookings.