We are utterly thrilled to welcome one of the largest bar groups and pub groups, Be At One and Young’s to the Collins family.
Be At One operated over 30 party bars across the UK with a rapid expansion rate. They operated their venues using an in-built CMS enquiry tool but soon saw that they needed to move to a more comprehensive system to improve their customer journey as well as their own efficiency, operating processes and conversion rates. The Collins Team input an 8 week plan to roll out and train all venues as well as working with the Be At One team to put in processes such as mid-week auto-confirm bookings and deposits/card authentications using Collins Pay to revolutionise their operations. Digital Marketing Manager, Giles, said; “We are thrilled to move over to Collins. I’ve long admired their system and the internal feedback from our sales and reservations team has been immediately positive. We are sure conversions are going to soar and we are excited to constantly look at ways to improve our customer journey from landing on our site to showing up on the night; we know Collins is our perfect partner for this.”
Young’s are one of the largest and most respected pub operators in the UK. Having used a more conventional restaurant booking system for a number of years, the Young’s marketing and operations teams knew that Collins was a solution to cater for their whole business. Groups, private hires and more casual bookings are an important area of growth for the company and they wanted a system to help pull everything together into one central system. The Collins team implemented a 5 months training and set up schedule to roll out to their 150+ pubs across the UK. The feedback from the pub GMs has been overwhelmingly positive since launch and we are excited to continue to work closely with the Young’s team on improving their processes and their digital booking journey for their customers.