We are delighted to welcome one of the UKs most established brands, Mitchells & Butler, to the Collins family. After a very successful 6 month trial which saw group bookings and private hire enquiries increase noticeably as well as the conversion rate of these enquiries, Collins will be supporting their national sales team to manage all enquiries, group bookings, private dining and private hire enquiries across some of their major brands, including, All Bar One, O’Neills, Castle Pubs, Nicholsons and Browns.

The national sales teams will be taking advantage of the Collins:

• Enquiry management features to allow all teams to work together and convert enquiries
• Pre-Order tool to take Xmas pre-orders, party packages and bespoke menu orders – all online, mobile optimised and PCI compliant
• Pay tool to take deposits upfront as well as payments for pre-orders and cocktail masterclasses
• Mail tool to manage all inbound reservation emails within Collins giving all teams, and head office, visibility of any outstanding customer reservation emails, complaints or customer queries