We caught up with Punky, Sales & Marketing Manager, for popular and fast-growing casual dining group, Rosa’s, about their first 3 months with Collins:
Rosa’s is a Thai café first born in the East and raised in the East End. From a humble street stall in Brick Lane, to restaurants across London, we offer honest helpings of Thai food with a modern twist, courtesy of British husband and Thai wife team, Alex and Saiphin Moore.We met the Collins team a few months back, when we had 7 restaurants and were entering a year of exciting growth. We used to work with a more traditional table management system that was able to manage our table bookings but only to a pretty restricted level. The reason for bringing in Collins was to have a much more flexible booking process across our different sites, on different days, between certain times. As well as this we wanted to encourage group enquiries and tighten the efficiency of our group booking process in terms of customer communication, pre-ordering and deposits.After just 3 months with Collins we have noticed a remarkable improvement across all aspects. The sheer volume of bookings and enquiries in from our own website/marketing has dramatically improved, instantly giving us a clear ROI for the system. As well as this, the online pre-ordering system and online deposit system made us so much more efficient internally and a much-improved customer journey when booking with us. Win, win. The smart and easy enquiry management centre has also allowed us to convert more of our enquiries in, and give us greater visibility across the business. Just a few months into Collins we hit Christmas and it was an absolute game changer for us. More bookings in, increased conversion and better customer experience!We also love the Collins’ approach to working with our business both from a marketing point of view but also their open mentality to integrating with other parts of our business such as EPOS and CRM. Being able to work with Collins on a “one ecosystem” strategy placing the data we collect in Collins at the centre of that, has not only been so refreshing but also fundamentally important as we look to grow this year.