The popular cocktail and party bar chain, Be At One, who operate over 30 bars across the country joined Collins in June 2016. The main aim was to help improve the customer booking experience, implement some booking automation to give live availability and increase conversions of their enquiries.

The real test was to come over their busy Xmas period when 10’000s of enquiries come in across all their sites. The noises have always been positive both from a customer feedback element and the bookings and sales teams but did this really have an affect on the bottom line?

Danielle Myers, Head of Sales, let us know how Dec/Xmas went;

“The use of Collins has definitely helped improve our overall guest experience, eliminating complaints and generating a higher increase in conversion of pre-booked and pre-paid revenue. We especially saw this during the Christmas period, with an overall increase of 56% in pre-booked guests compared to last year, which I believe Collins hugely contributed towards achieving . We are thrilled!”